Hero Motor Corp new logo UNLEASHED

Hero MotoCorp’s new logo and tagline  was unveiled at the O2 Arena in London.The new logo for Hero Motocorp has the word Hero with a capital H, and rest of the letters in lowercase.  The brand identity adorns red and black colours over a white background. The logo also comprises of a triangle, a parallelogram and a trapezoid as its part which together form the ‘H’ representing Hero in 3D.Starting its life fresh without its Japanese partner Honda on starry night with the likes of Shahrukh Khan, Ranbir Kapoor and Anushka Sharma making their presence felt.

The earlier tagline of Hero Honda was ‘Dhak Dhak Go’ and with the name  change to Hero MotoCorp, the new one is now ‘Hum Main Hai Hero’ which  just means ‘There is a Hero in Every one of us’. There is also a theme song or  a music, which is composed by A.R.Rehman. The company has really shed  out a lot of money to prove itself as a separate company following Honda’s  exit.

Hero MotoCorp also announced two new products, the Hero MotoCorp Impulse, which is a dual purpose motorcycle and the Maestro, which is an ungeared scooter, for the Indian market, scheduled to launch later this year. Irfan and Ranbir have been roped in as brand ambassadors for these two products. Keep watching this space for updates on them. I’ll come up with a separate article on these two models.

The Hero MotoCorp Maestro scooter will feature a 109cc four stroke engine, which most probably is the same unit that powers the Honda Activa and the Honda Aviator given that it produces 8 Bhp of peak power and 9 Nm of peak torque. The Hero MotoCorp Impulse Dual Purpose motorcycle’s four stroke engine displaces 150cc, leading us to strongly suspect that it is nothing but a rebadged Honda NXR150 BROS which Honda sells in the Brazilian market.
The new brand, according to Mr Pawan Munjal, Managing Director and CEO,  Hero MotoCorp, epitomises and symbolizes continuity and change.  According to Business Line, ‘The new logo stands for the new face of India –    that youthful energy and ‘can do’ spirit’. “It is in true sense the Indian catapult, which signals that while it is deeply rooted in Indian values, it is also poised to go for global expansion – a Leap of faith,” he said.


Also see -Hero Honda name changed